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Luxair Cooker Hoods Consumer feedback survey
Luxair Cooker Hoods Consumer feedback survey
Market Research Survey
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Q1.How often do you use your Cooker Hood
Everyday
2-3 Times a Week
Once a week
Once a month
Within the past 12 months
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Q2.Which Brand comes to mind when you think of buying a cooker hood other than Luxair?
Neff
Bosch
AEG
Siemens
Elica
CDA
Faber
Cookology
Rangemaster
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Q3.How did you hear about Luxair Cooker Hoods?
Friends/Family/Colleagues
Instagram
Facebook
Tiktok
TV Advert
Magazine
Google search
Public Transport
Luxair Vehicle Spotted
Trade/Third Party Shop/retailer
Other (please state here)
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Q4.How Familiar are you with the Luxair Brand?
Very Familiar, I have heard/come across the brand before
Never heard of this brand until recently
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Q5.Do you feel Luxair are a trusted brand?
Yes
No
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Based on your answer above please explain why?
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Q6.Based on first impressions what do/did you think about Luxair? please insclude any positive or negative thoughts you may have had about the brand.
If you have already purchased from us then please advise of any concerns you have/had before and after purchse? what did you think of the brand before you purchased, did you have any hesitations? and what do you feel your impression is now after you have received your goods? do you have any suggestions on how to improve the website or overall experience?
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Q7.Based on your experience do you feel the website is easy to navigate?
Yes
No
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Q8. Did you come across any issues when navigating the website?
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Q9. Is there anything in particular you like about the website?
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Q.10.On first impressions is the website ....
Clear and informative
Confusing and hard to understand
If you answered Confusing and hard to understand, please expalin you answer.
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Q11. When navigating our website which device were you using?
Computer/Laptop
Mobile device including Tablet
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Q12.Based on first impressions would you say that Luxair are...
High Quality Brand
Mid-range Brand
Low Quality Brand
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Please explain your answer?
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Q13.What would you look for when purchasing a cooker hood? select all that apply.
Extraction rate
Eco friendly
Noise/DB
Style/Quality
The Manufacturers' reputation
Features such as hob to hood technology/remote operated/light temp change
Warranty offered
A brand you are familiar with
Extended returns Policy
Something that is unique
Please inculde any extra you look for not inculded above?
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Q14.Please select the colour Blue from the answers Below.
Red
Orange
Purple
Yellow
Blue
Pink
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Q13.How likely you are to use each platform for design/ DIY/home inspiration? Please select all that apply
Instagram
Facebook
Pinterest
Google Image search
Magazine
TikTok
Online estate agent such as Rightmove/ Zoopla
Home Renovation shows
Home Exhibitions shows
Please include any other Platforms you use for home inspiration that aren't listed above?
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Q14.Which statement best describes you when choosing this type of product?
I prefer to buy the cheapest, affordable option despite the brand
I prefer to pay more from a reputable company/ Manufacturer
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Q15.Unlike our competitors we don’t sell through online distribution and appliance dealers. This means we can offer our products direct to the public & trade at better prices, because third party distribution aren’t taking high a margin. We also offer a more personal customer service experience by selling direct in which we can provide the best advice and after sales care which we pride ourself on! If you weren't aware this was the brand Ethos and saw prices were considerably lower than their competitors, how would the lower pricing impact your decision to purchase from this brand?
Without the above explanation the lower pricing would be no concern and would positively impact my decision to choose this brand even if i did not know this was their ethos
Without the above explanation the lower pricing would put me off and make me think it was a cheaper brand to it's competitors
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Q16.Do you think Luxair should advertise their ethos more? would it make you feel more confident about buying from the brand?
Yes, i feel if this was advertised to explain why they are cheaper it would give me more confidence in understanding their pricing and give me a positive impression before i buy
No, i feel there is no need to explain the cheaper pricing and would not impact my decision either way
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Q17.Is there anything you feel that makes Luxair stand out to our competitors?
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